Redefine Impossible
Hear the true story of James Lawrence's herculean 50-day journey to complete 50 Ironman distances, in 50 consecutive days, in all 50 states, as he redefines the limits of what is humanly possible.

James is one of the most accomplished ultra-endurance athletes in the world and he is the creator/CEO of the multi-million dollar Iron Cowboy brand. His expertise is in mindset, in helping people to reshape how they think so as to unlock more potential in all aspects of life: business, personal accomplishments, athletics, and family.

James lives with his wife, Sunny, and their five children in Utah. After breaking several Guinness World Records, James wondered if he had truly found his mental and physical limits. He knew there was more. Experience firsthand the remarkable journey of James Lawrence and his family.

The Intangible It/The Upside
Jack’s presentation, The Intangible It, examines the "it" quality movie stars possess that you can't quite put your finger on… or can you? By sharing humorous and humbling tales of his own Tinseltown adventures, Jack breaks down the "it" factor that makes certain actors’ superstars and shares how you can use those lessons to become a star in your profession.

The General Contractor/Subcontractor Relationship
John Lack brings his nearly 40 years of experience in construction to an engaging session on General Contractor/Subcontractor Relationship. Prior to his current role as Construction Consultant for Acuity Insurance, John worked as a commercial General Contractor, building a chain of grocery stores throughout Wisconsin and Illinois.His real-world, behind-the-scenes insights will benefit any professional in the construction industry.

John will provide insight into topics such as:  

• How to land great accounts
• The bid process and the mistakes subcontractors should avoid
• Protecting valuable client relationships
• Best practices when working with a construction attorney
• Out of town work and your employees.
• The labor shortage and recruiting quality employees
• Smart strategies for expanding your business

Gain awareness and get your workforce and benefits questions answered by a panel of experts.
Featuring Guide Wealth Partners, ABC Insurance Trust, and Avail Professional Services.

The Fastest Way To Your Customer's Heart Is Through Google
People are looking for you, are you where they are looking? We'll do a deep dive into SEO and Google Ads and how both can help you get in front of your future customers where and when they need you.

Dave Makin is a standup comedian, writer, and marketing professional based in West Des Moines, Iowa. He is the Founder of Nexus 6, a digital marketing company that helps small businesses tell their brand stories and attract customers. He is also the Founder and Chief Mythical Officer of CMO* To-Go.

Safety Leadership In 2024
As a former Executive Officer for Iowa OSHA Enforcement, Tom VanderLinden offers unique and valuable insights to improve the safety culture of your company, regardless of size or location.

The ever-increasing importance of day-to-day safety on our jobsites and in our facilities is at an all-time high, with no signs of lessening in the coming years.

We will discuss:

• Developing and demonstrating leadership
• Effective communication of safety
• Safety responsibilities and accountabilities (top to bottom)
• Developing positive safety attitudes
• Importance of hazard recognition
• Team building/Motivation
• Sticking with your plan